Not sure if I can explain this well but a lot of YouTube videos nowadays start with a small clip of the video itself. Does anyone know why this trend started? Is it an algorithm strategy?
Maybe most people like it, but it’s It’s very off putting for me and I find myself having to skip most intros.
This is a teaser. It’s to invest you in the rest of the video, will you wait to see it unfold to get to the teaser. This used to be a mainstay of the nightly news, back when people used to watch television. They put the most sensational thing in the first 30 seconds of the broadcast, and then in the last few minutes they’d go over the sensational thing.
An international conspiracy to poison your children, but first let’s look at this week’s weather…
Think of it as the original clickbait, where instead of clicking you had to wait for the story to unfold.
On the short video platforms, like TikTok, Instagram, it’s the videos that say watch until the end! The same b*******
The worst on short video platforms is when they give away the twist.
It’s a ten second video of a cat doing something funny. I’m already watching it. I don’t need text and a bunch of emojis overlayed over the video, telling me I NEED to see what happens when something unexpected happens to the cat.
Thank you for the explanation. It makes sense.
To grab people’s attention, or because YouTube started autoplaying videos in the mobile app when you scroll past them so they need something to make you click at the start. If you use SponsorBlock you can skip recaps like that
Thank you so much for the tip. I’ll definitely try it out.
Traditional TV shows did it sometimes. Just a way to hook the viewer I think.
Tonight on bottom gear!
The hamster runs in a wheel…
The turtle eats a vegetable…
And the orangutan smashes a window…
As someone who browses almost exclusively 9n my phone, I appreciate having a moment to pause it, flip my phone sideways, and adjust the resolution because YouTube always defaults to crappy.
In my experience, its an invitation for me to give the video a thumbs down and move on.
it’s marketing, it’s annoying but it must be working for their ratings or they wouldn’t be doing it. short-form content is king now, so in order to get the masses to watch a video longer than 5 minutes, you have to wave the 10 second “look at how fun this will be” carrot stick in front of them before getting to the actual content
Sometimes it might just be to make the video longer (filler.) I hate seeing a 10 minute video that could have been 4 minutes or explained in a short paragraph (written text.)
I’m not sure that is the specific technique described here. Nearly all YouTube clips are cold open and have been for years, in that the title sequence or credits come a minute or so into the clip. “Today we are talking about this thing and how to use it. I’m so-and-so, and this is The Amazing Show… [Titles]”
I think it originated in TV, they’ve been doing that for a while. Sort of a teaser of a highlight to get the viewers hooked. Yeah, I dislike that too. But maybe it helps some people in choosing the content they like to watch.
