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What is the best way for the consumer internet to interact with businesses?

Consumer identifies a need, they search for businesses that offer product or service that addresses the need; go to their page and make a trade. Simple. No ads. Just make sure your service can be found and that you provide enough information for consumer to make a choice.

This is in contrast to today: the business identifies a need, they find vulnerable people who they can potentially convince that they have the need that this business addresses already and sell it to them.


I’d say that from a user standpoint ads that are based on the page/site content are ideal, but from a business standpoint the drop in revenue (comparatively) by moving to such a model at scale makes it a non-starter (just a guess, no data to back it up).

More speculation: I wouldnt think this drop in revenue is due to quality of the ads themselves but rather how it limits the scope - if we’re no longer serving ads to the individual across websites then this makes the number of times their profile is sold/profited off of fewer.

Contextualized advertising gets my vote, though I’m sure there are other alternatives.


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How should businesses owners gather market intelligence on their potential customers? How should potential customers signal their interest in new products?

The way I see it, this is not my concern. I know the ad business keeps a lot of content mills afloat, but I’m not particularly enamored with how that has turned out.


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A place to discuss privacy and freedom in the digital world.

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