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I would put it into three categories:

1. Safety

Bad privacy opens you up to several crimes, e.g.:

• Identity Theft
• Spear Phishing
• Doxxing
• https://github.com/tenacityteam/tenacity/issues/99

Yes, in an ideal world, the criminals wouldn’t do these crimes and telling people to heed their privacy for this is borderline victim-blaming, but our legal systems still seem completely overwhelmed with the reality that is the internet.

2. Psychological Warfare

Advertisements have long gone past their initial purpose of informing customers, so that they can make better decisions.
They actively try to get customers to make worse decisions, i.e. buying overpriced articles and buying articles that they wouldn’t otherwise buy.
Really, an advertisement that informs you of the most cost-effective product for something that you would have bought anyways, is a horrible advertisement.

And one way to make ads less effective, is to not give them personal data.

This is also particularly important with political ads, where you may be communicated a wholly different message than your neighbor.

And speaking of politics,

3. Right to Democracy

Democracy doesn’t come for free. Every so often, it needs to be defended with protests.

And as such comes the question: Would you feel comfortable organizing or participating in a protest?
Would you also still, if an extremist party in your country came to power?

Ultimately, it’s a deed of every citizen in a democracy to be able to defend it. And for that, you need privacy.

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There’s a lot of answers for that question below and above my comment, each one pointing to multiple factors but for me concerning about privacy it is for saving yourself from the sickness and madness that internet has turned into, it is about seeing things from another perspective. Ads and propaganda are used for spreading influence “Eat it, Watch it, Subscribe to it”, so you’re being influenced any time on web, so that you are having your mind weakened.

Basically concerning about privacy is for freeing yourself, build your mindset, mood, personality and finding stuff that suits your needs. When concerning about privacy you are no longer a marionette. YOU can do things all by yourself.

I am very worried about kids born on this era, if they keep the mindset “I can’t use a PC without Windows, without Youtube, without Android” and all the major platforms, they’ll be lost.

another analogy to add would be: why would one close their toilet door if they have nothing to hide? it’s because it is your damn right to have privacy. it is simply your own business and of no-one else’s concern