But the capital side is thriving, I guess the circlejerk is working somewhere.

Joke aside, one thing I got from Wylie’s book on Cambridge analytics is that the goal of those ads is not to change your individual behavior. It’s to produce small societal shift.

Ads are targeted individually but they dgaf about one data point, it’s all about aggregates.

So the article writer is a false positive. But I assure you that my companion Instagram ads are scary accurate as many other. And thh one I see on FB are completely wrong too ( I see ads for car, the main thing I use fb for is bicycle events ) .