I cannot speak to what branding would make this palatable to men, but I hope you find some way of encouraging them to see cooking, cleaning, and doing laundry, as general adult tasks instead of women’s ones. Please. For all of our sakes.

Ive seen a study that says that men who does housework have more/better sex with their wives. I think it has huge potential to find the study and like mass market it to guys. After it, it seems like a lot of guys work out only because they think it’ll lead to more sex, heck even some roommate only cleaned up on days they were bringing home a gf.