I would add that this is the same corporate mentally that has spawned the whole subscription model. It’s no longer good enough to just sell a product, but now you have to bake into that product features that can only be accessed with an additional subscription.

The auto industry has embraced this mentality in their new vehicles, but it applies to a lot of consumer products. I used to be able to access my sprinkler system away from the house with their app. Now they are requiring a subscription if I want to do that. The app only works if I’m on the LAN. Of course I’m not paying, I’ll already paid for it based on the service being available.