Probably close to 20 years ago at this point, when visiting the official forums for a game I loved, my computer was infected by malware delivered by a malicious ad. This was not some seedy part of the internet, but a website hosted by a major game publisher whose product I enjoyed.

Try as I might, I could not revert the damage caused by the virus, so the only recourse I had was to just blank slate wipe it clean and start over.

Today, I acknowledge that most websites more tightly control the ads they host, but the trust is forever broken. As soon as the option became available to me, I installed the best adblocker I could find and never looked back. No exceptions.

The truth is that every ad is malicious, to small degrees. They want to commodify your eyeballs and take up space in your mind. They’re trying to create a need where one does not exist, and will use whatever tactic they can to try to part you from your hard-earned money. They’re a barrier between you and the content you want to enjoy—in many cases content that you paid to enjoy.

Even if it’s in the name of supporting a website/service I enjoy, I can’t confidently turn off my ad blocker anymore. It only takes one malicious ad to sneak through the cracks to cause disaster.

There has got to be a better way of running an online business without having to completely fill the space with ads.