Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisely what Invisibly lets you do.
while more people are becoming aware how much their data is worth, it is crucial to know what to do with that information/how to act accordingly. for many facebook & instagram users it’s probably just “meh, ads are fine as long as I don’t have to pay” (see https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking). However, as advertising slowly becomes the norm, those platforms just turn into giant advertising platforms with less and less actual content (that you initially agreed to pay for with your data). the deal is becoming more and more unfair. so if you get actual money for your data instead of close to nothing, sure thing. the question here is how much money is enough to be reimbursed for the damage caused.