But that’s the problem with the term influencer. While some of them could be the content creators you’re talking about, there are people who qualify as influencers that do good for a particular niche. Anybody who is slightly youtube famouse or has a popular podcast is an influencer, even if they’re also a science communicator, environmental activist, or something else. It’s a pointless term that means someone gained a following online, which is a distinction that serves no purpose when most people use the internet for their work.

Also, your opinion on them doesn’t really matter. If there are people watching/listening/reading them, then they’re providing value to those people. What’s the point of sitting around judging people who aren’t hurting anybody when they’re giving some people something they want?

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