Serious question, why do we give so much power to these tech firms such as Google, when really the solution is decentralization. We have some solutions for money with bitcoin, but there still doesn’t seem to be a viable alternative with a search engine that is decentralized?
Why would it always be better in terms of UX? Nothing is stopping a decentralized system from having good intuitive UIs.
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I don’t see how that is challenging for users unless they are so lazy that they won’t even change any setting on their device regardless of how annoyed they are. If the app has a directory of instances with their bios linked it can make it easier for them.