there’s an aspect of that that’s fair, but when it comes to “aghghgh gotta buy Christmas presents” I think a lot of people have a tendency to take the path of least resistance, which ends up (for me) putting money in the pockets of Evil Big Box. when I can see random Etsy sellers have things that would work that I wouldn’t have thought to look for, that can be good. but then at the same time, probably my experience with Insta ads isn’t everyone’s.