Google AMP is dead! AMP pages no longer get preferential treatment in Google search
plausible.io
From the release of the page experience algorithm, there is no longer any preferential treatment for AMP in Google’s search results, Top Stories carousel and the Google News.
  • Seirdy
    1·
    3 years ago

    Google AMP isn’t dead, it’s just not given preferential treatment in Google search anymore.

    Yandex also has an equivalent technology called Turbo Pages; I’m not sure if Yandex has preferential treatment for that ATM.

    I think both are awful and can be replaced by plain HTML/CSS 90% of the time.

    • k_o_tOP
      1·
      3 years ago

      the only reason people used it was to take advantage of the google search preferential treatment, now that this is no more, it might as well be dead

      • Seirdy
        1·
        3 years ago

        Unfortunately, lots of people used it because it had Google’s logo which made it much easier for management to get on-board. Re-writing the entire frontend while including all the user-hostile trackers/ads is a harder sell for the decision-makers.

        In other words, AMP is faster and easy to convince your boss’ boss to use. Regular sane websites with a different CDN are even faster but less convincing.

        Some of these sites are also trying to optimize their Core Web Vitals, and Amp makes it easier to do this. It’s far from the optimal way, though.

        I personally don’t have a problem with pages loading more honestly and taking a second or two to send the first byte from a server across the world if it means less dependence on corps with enough money to build global CDN networks. In addition to giving Google more control of the Web, which is problematic enough, AMP seems targeted mostly towards the “corporate” web.