For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
But glass is easy to sterilize at the point of purchase and refilled. There are “zero waste” stores that do something like this already, so there’s nothing to bring in other than bulk product (instead of 100 cans or bottles).
Doesn’t work everywhere in our current, high-profit, low-care business models.