For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
If you think driving’s weird, think about flying, too. We put several tons of that explode-y liquid, along with a bunch of people, into a big metal tube and shoot it into the sky. And we made that form of transportation several orders of magnitude safer than driving.
I feel like it’s probably going to go down in safety an order of magnitude or two in the US given, you know, The Horrors.