I know there’s a lot of money pumped into advertising, and I’ve seen SO MANY people say “if you don’t think it works, it works” but can anyone provide a justification for that claim?
Thinking on it now, I realize that people who are hating on advertising don’t realize just how many people there are.
This thread got me thinking about which ads I’ve succumbed to MONETARILY, and these are the ones that come to mind:
There are a lot of studies on effects of marketing such as brand recognition leading to purchases. I’d like to put the onus on you to do a bit of Google research it the topic interests you. I don’t have any links at hand and I’ve only looked into the topic some years ago. I remember being shocked at the effectiveness of some methods on certain groups of people.
But I think a ton of market research isn’t public as the companies want to make money off of it so they don’t release it.
When Jack and his gf on 30 rock were shown eating a McFlurry on 30 rock, I definitely ate more McFlurries that year. They worked it into a couple jokes and at the time (highschool) I didn’t realize it was a paid advertisement. I didn’t want it necessarily because they ate it, more like they reminded me it exists, and who doesn’t like soft serve? Anyway, when I watch the episode now it’s painfully obvious McDonald’s paid for several mentions and on screen use.
I know there’s a lot of money pumped into advertising, and I’ve seen SO MANY people say “if you don’t think it works, it works” but can anyone provide a justification for that claim?
Thinking on it now, I realize that people who are hating on advertising don’t realize just how many people there are.
This thread got me thinking about which ads I’ve succumbed to MONETARILY, and these are the ones that come to mind:
-Quip Toothbrush
That’s all that comes to mind.
There are a lot of studies on effects of marketing such as brand recognition leading to purchases. I’d like to put the onus on you to do a bit of Google research it the topic interests you. I don’t have any links at hand and I’ve only looked into the topic some years ago. I remember being shocked at the effectiveness of some methods on certain groups of people.
But I think a ton of market research isn’t public as the companies want to make money off of it so they don’t release it.
When Jack and his gf on 30 rock were shown eating a McFlurry on 30 rock, I definitely ate more McFlurries that year. They worked it into a couple jokes and at the time (highschool) I didn’t realize it was a paid advertisement. I didn’t want it necessarily because they ate it, more like they reminded me it exists, and who doesn’t like soft serve? Anyway, when I watch the episode now it’s painfully obvious McDonald’s paid for several mentions and on screen use.
Damn. It’s working on me again right now. I just asked my husband if we can get McFlurrys today.