LIKE OIL LEADS TO GLOBAL WARMING… DATA LEADS TO SOCIAL COOLING
If you feel you are being watched, you change your behavior. Big Data is supercharging this effect.
This could limit your desire to take risks or exercise free speech. Over the long term these ‘chilling effects’ could ‘cool down’ society.
This is how it works:
I find the idea highly unsettling. Here’s a related old article from 2014, which is still relevant:
https://faz.net/aktuell/feuilleton/debatten/self-censorship-in-the-digital-age-we-won-t-be-able-to-recognize-ourselves-12885374.html