“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • maynarkh
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    1 year ago

    uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    This is peak corporate-speak. Is this real or satire?

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      1 year ago

      I see someone isn’t thinking outside the box for scalable solutions incorporating our corporate values - given all the moving parts, we need to leverage best practices in order to get buy in from all parties.

      • dan1101@lemmy.world
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        1 year ago

        Reddit practically invented the term “TQM”. What do we maximize? Anything and everything, regardless of obscurity! A company that can optimize faithfully will (at some indefinite point of time) be able to productize defiantly. We will synthesize the capability of power shifts to incentivize. Do you have a strategy to become co-branded? What does it really mean to disintermediate “interactively”? What does the term “wireless” really mean? What does it really mean to embrace “dynamically”? Without meticulously-planned seamless, sticky short-term mega-efficient development, interfaces are forced to become affiliate-based. Our functionality is second to none, but our virtual research and development and simple configuration is always considered an amazing achievement. Our scalable feature set is second to none, but our dynamic CAD and non-complex configuration is frequently considered an amazing achievement. Quick: do you have a compelling scheme for coping with unplanned-for eyeballs? Think infinitely reconfigurable.

  • Andreas@feddit.dk
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    1 year ago

    This made me realize that I relied on Reddit a lot to decide on making tech-related purchases. I assumed that the contributors to Reddit’s tech subs are enthusiasts who genuinely want to help others improve their systems and avoid scams. Thank you Reddit for being so open about sneaking sponsored content into discussions so that I can stop trusting your site!

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      For a long time it was trivially easy to spot the ads and shills, especially on reddit. It’s definitely getting harder and LLMs are going to make it even worse.

      But this is kind of why I don’t understand the butthurt reddit is having over third party apps. They are clearly pushing for a much more guerilla model for marketing which doesn’t rely on traditional ads. If they can actually make that work, the ability to push impressions through the API would make them very rich.

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          As a large language model, I think it is important to allow consumers to decide whether or not they personally appreciate being surprised and delighted by interactions with their favorite brands wherever they go online. vInfluencers such as myself are driving millions of consumer × brand collaborations every day across all platforms and channels, by delivering aspirational role model stories optimized to drive action.

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        For me too this was a big question, but the answer is in their incompetence. They deserve a Darwin award for eliminating themselves. They could’ve tweaked their API indeed, to accept ad through 3rd party. Even they could come up with a business model that both 3rd party and them would earn money. All these would also need time. The time that the 3rd party was asking to even adopt with their current “model” of API, they even didn’t give “that” a chance.

        Lemmy and kbin and others, for sure have the potential to eat the whole reddit. Reddit was nice for its simplicity, and it is definitely not hard to reproduce. The more “algorithm” reddit introduced, the worse it became.

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      I started rethinking that when I was seeing the influx of bots calling out other users as bots. Then I started noticing weirdly corporate speak in comments about products. I used to add “reddit” to every Google search to find any decent advice, but now I’m realizing even that advice is tainted. Ugh.

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        1 year ago

        I became aware of reddit over a decade ago because my friends told me about it.

        Lemmy will grow the same way if people find it to be a place worth sharing.

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          Lemmy will grow if it becomes simple for a normal user to sign up, and if people stop trying to use long-winded and technical explanations for how to join Lemmy and what it is

          • Rick@lemmy.world
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            and if people stop trying to use long-winded and technical explanations for how to join Lemmy and what it is

            omg this, so many people who are trying to help make it easier to understand for the layman is doing way more harm than good. The average user doesn’t give a shit about this and telling them all the buzzwords and talking about how federation works is completely irrelevant to them.

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    Wow, tools for putting ads in /r/BuyItForLife must really have corporations salivating

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      Are they? Because they want to sell you planned obsolescence dogshit, not quality products that last a lifetime.

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        Yes, which is why selling ads on that sub has them so excited. It gives the appearance their product will last forever, without that annoying hassle of actually needing to make their product last forever.

      • Landrin201
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        Yeah that’s why I’d say they’re salivating. They want to slip plausible adds into comment sections for their shitty products in a place where people go to buy things long term, thereby sabotaging the very point of BIFL.

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    It’s common for people to search Reddit for advice before making a purchase. The reason why people did that, myself included, was because brands everyone liked would naturally make it to the top of the list because they had a lot of loyal customers.

    It seems that now Reddit is going to be selling the top spots in those subs to the highest bidder, completely destroying the reason why people were searching there to begin with. Google and Amazon have done similar things. Google’s top search results are all ads. Amazon’s top search results are all ads. Soon, Reddit will also have it’s front page entirely made up of sponsored content sold to the highest bidder and the enshittification will be completed.

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    They clearly got their priorities.

    Can we please abolish CEOs? The concept hurts the world.

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      This has been on the back burner in my mind all day. Like, is narcissistic stupidity some kind of keyhole requirement to lead a company. As someone that was disabled by the the unpredictable stupidity of a random stranger, if humans were absolutely aware of the dangers of daily life, we would likely never get anything done. Maybe a CEO is the same; their only real function is as a random number generator.

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        I imagine it takes a certain kind of narcissism to look at “leading an entire company” and think, “yeah, I bet I’d be great at that!” The best CEOs are the ones who let their employees come up with the ideas and just make the final decisions. When the top is driving, IMO, the company falls over.

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      1 year ago

      Or even just u/spez. I’d be happy with that rn

    • DesGrieux@sh.itjust.works
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      We should get rid of CEOs the same way we got rid of absolute monarchs. It was stupid that one dude was ever in charge of all the laws and “owned” all the land. And it’s stupid the one dude can own the fruits of our labor and unilaterally decide what is done with it and how it is distributed.

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    This is really sad for me. Appending reddit to Google searches was a way to get better information from the internet. Now that option is being polluted by reddit’s terrible business model.

    And adding reddit to searchers was a way to deal with Google’s shit search results. Results that are riddle with AI created, SEO, crap that cannot be trusted because the way the sites make money is to sell things.

    It’s sad for me to say but, the web is dying because the advertising model is not working out. The investors/share holders need for increasing profits will eventually cause the destruction of the reason people used their products. Google search is a great example of this.

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    I couldn’t have picked a better time to leave that platform. And Lemmy is getting better by the minute!

      • TWeaK
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        Jerboa :p

        It still needs a lot of work, and there are some annoying bugs (particularly when using backspace in a comment) but it can only get better.

          • TWeaK
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            1 year ago

            Dyslexia ftw!

            The funky thing is, I’d already edited the comment in my instance (lemmy.ml) however your reply on feddit shows the original. That’s something good to know.

              • TWeaK
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                1 year ago

                Dammit, I just realised you won’t see this edit on my last comment either lmfao. I’m too used to reddit’s 3 minute ninja edit window.

              • TWeaK
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                test The edit seems fine to me.

                Edit: you’re on feddit, a different instance. If you’re not on the original instance (in my case, lemmy.ml) you’ll only see the original post, not any edits.

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        Jerboa is currently the only option for android, so at least half of the mobile users probably use it. I’m hyped for what third party developers will do with their skills

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    With all the negativity surrounding API prices, this? Is what “new feature” they’re adding?

    It just feels so God damn out of touch.

    • ProctorZeuss
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      They know exactly what they’re doing. Money talks, they don’t care that they’re destroying the platform. But they will when they realise what they’ve done is going to lose them money and hopefully tank their IPO.

  • Slayer 🦊@lemmy.fmhy.ml
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    As someone who runs a small buisness and has paid for ads online. Why the hell would I want an ad on a platform where half of its users are planning to jump ship?

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      That’s overestimating the number of users who are planning to jump ship for sure. We are the noisy ones because we have a lot to complain about right now. It probably more like 1-5% that are planning to leave Reddit indefinitely.

      The key word though is “planning”. Because that 1-5% contains an outsized portion of the biggest moderators, content creators, and active users. After we jump ship, Reddit is going to have more spam and abuse (and learn the value of the free moderation they’ve been getting up til now), and less valuable content once you get through that. So Reddit might end up losing half its users as it becomes more useless, even if it’s only a small fraction that’s planning to leave right now.

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        My reaction upon reading this is that I think you’re expecting too much, I think reddit will be fine without me, you or everyone else leaving.

        That’s okay though, the platform doesn’t need to fail for you to be happy moving on from it.

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          It’s a stupid move from Reddit because all they needed to monetize 3rd party apps was to offer fair API pricing that the 3rd party devs could pass onto their users. Or alternatively tie 3rd party app API usage to having a Reddit premium account which directly brings the money to Reddit.

          On a platform heavily built upon the content provided by users, what could happen is that the platform loses the people who were writing good content and retains the people posting fluff - low effort memes, links to clickbait articles etc. That’s going to eventually push away users who were looking for more than that.

          On top of that if moderators leave, that leaves the platform open for a flood of spammers, scammers, bots etc which annoys the people still using it, eventually making more leave.

          Pushing more ads is just another nail in that coffin.

        • Pisck
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          Are we defining failure by their standards, or ours?

          When my favorite communities were wrecked by being moved to front page, default-for-new-users and flooded with low effort content that may as well have been bot spam, it failed me.

          When they made an API policy that ostensibly allowed profitability (despite charging far beyond what they might make from ads on the official mobile app) and avoided training by AI (despite refusing to grandfather in known 3PA and offering to approve new ones), it failed me again.

          If I’m soon unable to access the site via the old.reddit interface to avoid intrusive ads, it will fail me yet again.

          I won’t be surprised if others add more failures to this list.

          Maybe reddit makes money hand-over-fist from these changes without me, you, nsfw content creators, licensing / API fees from all current popular 3PA apps, and whoever else. I’m not eager to characterize this as success because VC’s get their money back.

        • notun@lemmy.world
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          What happens next is largely dependant on how big a portion of the people actually creating content and contributing jump ship.

      • zalack
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        People forget that there is a huge bias in online engagement towards whoever is unhappy with a thing. You see it in gaming subs all the time. People who like the game tend to… play the game, while people who have a bone to pick are the ones who put it down and vent their frustrations online.

        Even if 80% of the comments about a game are negative, that 80% might all come from 15% of the player base who dislike it.

        I fear the same thing is happening with Reddit. It’s a very engaged 5% that’s making up 90% of the comments.

        I do hope I’m either wrong, or without that 5%, content quantity and/or quality drops enough to impact casual users’ screen time.

        • pips@lemmy.film
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          The difference is, like you note, that engaged 5% are the users making much of the content and commentary. The game doesn’t need people commenting on it, Reddit requires it.

    • Thrashy@beehaw.org
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      Devil’s advocate… but maybe because the people who are left are likely to be suckers and so you pay for less impressions at a higher click-through rate? :/

      • averagedrunk
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        You make a great point. I’m headed to buy a shit load of advertising there for my medical healing magnetic crystal hat business over there on July 1.

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    Yeah they’re definitely tripling down on this and must expect that the community will blink first

    With that said, the idea that r/buyitforlife is a good example for advertisers to sell their (in all likelihood) subpar quality products is a bit amusing

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    This could fall under the umbrella term of EETs: Enhanced Enshittification Techniques.

    • laxe
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      The funny part is that they claim that this will improve the user’s experience.

      As if users in r/BuyItForLife are interested in ads for shitty products lol.

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        It will improve the user experience.

        In this case, the user is whoever is peddling their wares. The subreddits and its members are not the users, they’re the marks targets.

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        The idea is to muddy the waters; allowing advertisers to buy ad space for their shit in the context of subreddits like that to seem more legitimate. Pretty disgusting IMO.

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      I get ads for some creepy ass christian cult. I’m an atheist, I’m subbed to the atheist subreddit and exjw subreddit but those are the only subreddits that ever even mention religion to me. Shit is horrible to see any time I open up reddit.

      • caribou
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        “He” could be Christopher Hitchens. You don’t know!

    • G59
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      OMG its takes up the entire screen…!?

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      Lol there are useful products on those ads sometimes, but they choose the most bullshit product to show in that example, and, oh god, the timing, fucking scoundrels!

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      That’s really disgusting, looks like any of those shitty social media app, I’m glad I’m on Lemmy now.

  • lixus98@beehaw.org
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    This is incredible, reddit will become unusable with all those ads everywhere, it will effectively kill all the discussion that they are trying to sell in that article.

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    So paid manipulation of the sub that was designed to inform users of genuinely good quality products, this probably will be the case for every major subreddit about any consumer product.

    Reddit is about to go significantly downhill.

    • Micromot@feddit.de
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      I love completely destroying the purpose of many subs for advertising! Favorite activity

    • MyNameIsIgglePiggle
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      So far I’ve moved to Imgur for my doom scrolling, Lemmy for some basic chat, my local news app for the news and kaotic.com if I need a dose of reality. For nice interest groups there is Facebook, but it’s not as good. Haven’t searched hard for that yet

      So far that seems to have largely replaced Reddit.

      I got into a convo on Imgur with someone who was just going to go back after the blackout and I was like “nah this is your chance. It’s also the moment that Reddit falls apart” they were like nah yeah nah. This post right here proves I was right.

      Anyway, it’s a lot of work visiting all these sources so I think I might just make my own personal link aggregator

    • JulianRR
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      I wonder how this will look from a mod perspective. Will they look like regular ads or is this going to be a more embedded system that looks like user posts?