Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
www.redditinc.com

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • Pisck
    12·
    1 year ago

    Are we defining failure by their standards, or ours?

    When my favorite communities were wrecked by being moved to front page, default-for-new-users and flooded with low effort content that may as well have been bot spam, it failed me.

    When they made an API policy that ostensibly allowed profitability (despite charging far beyond what they might make from ads on the official mobile app) and avoided training by AI (despite refusing to grandfather in known 3PA and offering to approve new ones), it failed me again.

    If I’m soon unable to access the site via the old.reddit interface to avoid intrusive ads, it will fail me yet again.

    I won’t be surprised if others add more failures to this list.

    Maybe reddit makes money hand-over-fist from these changes without me, you, nsfw content creators, licensing / API fees from all current popular 3PA apps, and whoever else. I’m not eager to characterize this as success because VC’s get their money back.