Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
www.redditinc.com

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • zalack
    163·
    1 year ago

    People forget that there is a huge bias in online engagement towards whoever is unhappy with a thing. You see it in gaming subs all the time. People who like the game tend to… play the game, while people who have a bone to pick are the ones who put it down and vent their frustrations online.

    Even if 80% of the comments about a game are negative, that 80% might all come from 15% of the player base who dislike it.

    I fear the same thing is happening with Reddit. It’s a very engaged 5% that’s making up 90% of the comments.

    I do hope I’m either wrong, or without that 5%, content quantity and/or quality drops enough to impact casual users’ screen time.

    • pips@lemmy.film
      2·
      1 year ago

      The difference is, like you note, that engaged 5% are the users making much of the content and commentary. The game doesn’t need people commenting on it, Reddit requires it.