Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
www.redditinc.com

“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • briongloid
    34·
    1 year ago

    So paid manipulation of the sub that was designed to inform users of genuinely good quality products, this probably will be the case for every major subreddit about any consumer product.

    Reddit is about to go significantly downhill.

    • Micromot@feddit.de
      10·
      1 year ago

      I love completely destroying the purpose of many subs for advertising! Favorite activity

    • MyNameIsIgglePiggle
      6·
      1 year ago

      So far I’ve moved to Imgur for my doom scrolling, Lemmy for some basic chat, my local news app for the news and kaotic.com if I need a dose of reality. For nice interest groups there is Facebook, but it’s not as good. Haven’t searched hard for that yet

      So far that seems to have largely replaced Reddit.

      I got into a convo on Imgur with someone who was just going to go back after the blackout and I was like “nah this is your chance. It’s also the moment that Reddit falls apart” they were like nah yeah nah. This post right here proves I was right.

      Anyway, it’s a lot of work visiting all these sources so I think I might just make my own personal link aggregator

    • JulianRR
      4·
      1 year ago

      I wonder how this will look from a mod perspective. Will they look like regular ads or is this going to be a more embedded system that looks like user posts?