Note: The header image was created by Visual Cinnamon for The New York Times on an opinion piece on digital trackers. By now everyone is familiar and desensitized to cookie popups that bombard us on our first visit to almost every. These cookie consent alerts are there for a reason, they are required by new legislation such as GDPR and the California CPA. This legislation has been introduced to try to protect consumers from boundless data collection policies , which is a laudable goal.