Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know.

www.eff.org

Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know.

www.eff.org

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Privacy · 4 years ago

Google Is Testing Its Controversial New Ad Targeting Tech in Millions

www.eff.org

Today, Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads. A switch has silently been flipped in millions of instances of

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