United Airlines starts serving passengers personalized ads on seat-back screens
www.cnbc.com
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

  • d-RLY?
    23·
    6 months ago

    ability to reach engaged customers

    Not sure that being stuck to a spot in a tube you can’t just escape (and easily live) from is the same as “engaged”.