Marc Benioff

He’s the CEO and co-founder of San Francisco-based Salesforce, one of the world’s largest software companies, which owns the popular messaging service Slack and is worth nearly $300 billion. He also owns Time magazine.

When I ask Benioff about the properties in the anonymous LLCs, things seem to take a turn. He starts speaking more quickly and fidgets with a piece of paper in his hand. He’s reluctant to go through the holdings, and his adviser on the Zoom call jumps in to say we can discuss later.

A couple of days before the interview, Benioff texted the same NPR colleague again, asking for intel on my story. Then he called me and demanded to know the title of this piece. During that call, he also mentioned he knew the exact area where I was staying. Unnerved, I asked how he knew, and he said, “It’s my job. You have a job and I have a job.” During the interview, he brings up more personal details about me and my family.

I leave the meeting disconcerted and still unclear about what exactly is happening with his land in Waimea.

The following day, I drive around with a photographer to take pictures of the town and Benioff’s projects. We go to the property he described as a community center and are confronted by one of his employees. The photographer explains we’re there to take photos of the outside of the building. Shortly afterward, I get a text from Benioff. His employee seemed to think we were “snooping,” and he says he’s escalating the incident to NPR CEO John Lansing. Lansing confirmed he spoke with Benioff, without going into detail — the NPR newsroom operates independently, and the CEO is not involved in editorial decision-making. Benioff didn’t respond to my question about the purpose of this call.

  • SinningStromgald@lemmy.world
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    9 months ago

    There Is No Such Thing As A Good Billionaire. Every billionaire is a cancerous tumor that needs to be removed from society.

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      ? Bill Gates seems to be doing a good job and contributing pretty significantly to doing good.

      If you make broad statements about every person in a category it hurts rather than helps your cause.

      Edit: I’ve replied to many people below but noone has ready provided any strong counter arguments but keep downvoting. Not sure why, as again - everyone is just circlejerking themselves that billionaires are bad and should be killed without actually trying to have a decent discussion on the whole thing. At this point I assume people are just trolling as it seems unlikely so many people are unable to think it through logically.

      • thecrotch@sh.itjust.works
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        Bill Gates whose wife divorced him after it came out that he was on Epstein’s plane? Or Bill Gates who spent like 30 years building a monopoly on anti-competitive tactics and used that position to ground any contenders into dust?

        Trying to karmicly balance decades of being a shit stain by switching to altruism once you’re old and rich isn’t the same as being a good person.

        • dylanmorgan@slrpnk.net
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          Or Bill Gates who promoted bullshit pseudoscience and encouraged African men to get circumcised as an “HIV prevention measure” which led to many men then skipping condoms, arguably making the HIV epidemic in Africa even worse?

          • cecinestpasunbot
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            No no, I think they mean the Bill gates that lobbied heavily to keep RNA vaccine technology private despite the fact that it was developed using public money and could save millions of lives.

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          M$ under Gates was also hugely about shafting many of the engineering staff working there. These were the Permatemps, people who worked on site alongside ordinary employees, doing the same work, working for the same managers on big products you’ve heard of. But the Permatemps, and I was one of them, didn’t work for M$, we worked for the most part as W2 employees of external staffing companies. OK salaries, basic benefits, but zero equity compensation or job security. Occasionally a permatemp would get hired as a M$ employee and that’s probably what a lot of them were hoping for. I got a small pay-out from the Permatemp lawsuit settlement (see link above) while some of the regular employees around me became M$ Millionaires in their 20s, including my tech lead at the time. But at least I was allowed to shop at the Company Store and got a discount on my copy of Vista! Meanwhile Gates conserved huge amounts of equity and had a big staff he could fire at the drop of a hat, because he didn’t technically employ us in the first place.

          • SinningStromgald@lemmy.world
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            They are still doing this in some fashion because I see “Microsoft” jobs come up all the time but when you read the posting you are actually being hired by a staffing agency.

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              All the big tech companies do it. Google has their red badges—part of Google’s caste system. Meta has contractors (from what I hear they actually treat them really well, just not compensated like a Meta FTE for the same work).

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            Have you read the book Microserfs? My brother had it, i never read it, but seems like a relevant book for your comment

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              I’m pretty sure I read it back in the day but had forgotten all about it. I was at M$ around the time it came out and I vaguely recall employees talking about it in a dismissive but not exactly outraged sort of way. Kind of like you might expect if the author hit pretty close to home re: the culture but without it seeming (to the employees) like an attack piece.

              Thanks for mentioning the book, it’ll be fun to re-read it after all these years and see how it’s held up. Maybe my library can get an inter-library-loan of a special, limited-edition, BG-autographed version, embellished in gold leaf all over. <checks web> Hmm, Medina doesn’t appear to have a public library, how could that be?

          • Avid Amoeba@lemmy.ca
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            But have you tried negotiating better compensation? You must have not been productive enough.

            E: deep black sarcasm circled around the blatantly false economic tenet that higher productivity allows workers to negotiate higher wages.

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              Ha, wasn’t sure if that was sarcasm or just Trollage at first. Well played! Yes, I am a pathetic, talentless loser, otherwise I’d be having drinks with BG on his jet or lounging on Larry’s yacht or even fly-fishing with a Supreme at some wilderness resort. <hangs head>

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                I recently had a conversation where worker productivity came up as an argument for why people on average aren’t paid well these days in one country vs another, which is still a standard mainstream economic dogma. However there’s the blatant historical counterexample - the productivity-wage decoupling in the US since the 80s. Productivity has increased a lot since then while wages have remained stagnant. The argument finished shortly after I brought this up and asked why workers were unable to get higher wages when their productivity has clearly increased.

        • Noel_Skum@sh.itjust.works
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          That’s exactly it, as far as I’m concerned. Gates caused more harm by inflicting his monopoly on the world and stifling competition and innovation then he can undo with all his ill gotten gains. As for the Epstein link? JFC. I don’t even want to think about that… The only redeeming feature he has that made him appear closer to human was his ability to hurdle/jump an office chair in his younger days.

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          Yes, once you’re a bad person you’re always a bad person.

          Again, it’s statements like this which are just ridiculous. People change and if you think Bill Gates is doing a shitty/bad thing then we’re fucked because of the lot he’s by far the most charitable and looking to make the world better.

          He’s certainly done more than you or most people on the planet have done to help.

          • PowerCrazy
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            Pure lib-brain. If our society is dependent upon the philanthropy of billionaires, you are right, we ARE fucked. But he isn’t looking to “make the world better,” if that were the case he would be funding a socialist/communist party that would replace the Democrats in the United States, instead he is funding charter schools.

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              Jesus Chris, if you think a socialist/communist party is anything but terrible you need to look at history.

              It’s a great idea but it’s fundamentally flawed and corrupt. Please read some books.

              And no, don’t twist my words into saying that we are dependent on billionaires. But pretending they’re bad and are all evil/can’t be part of a solution shows very poor critical thinking skills.

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                You’re deeply misinformed my friend, and that misinformation has been and still is used for taking more of your (and everyone you know) labor than you receive, and shuttling the excess to the top. Socialism has long standing tradition in the West in the form of democratic parties that have driven social reforms. Social security, unemployment benefits, 40 hour work week, universal healthcare, labor organizing law - pretty much all safety nets and working conditions improvements made are socialist policies. This is what democratic socialist parties do in the West. They do it via direct policies and via strengthening labor organization laws. Think the reforms introduced by the New Deal in the US that shuttled money down from the top into the workers which created the average Joe life America was famous for up until the 70s-80s.

              • TengoDosVacas@lemmy.world
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                There are absolutely ZERO accusations against socialism or communism that you can make which are not being committed by capitalism RIGHT FUCKING NOW.

                ZERO.

                • DingoBilly@lemmy.world
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                  This is why history repeats itself.

                  You have some of the worst nations in the world failing and mass murdering their citizens due to communism/socialism and you can’t see that.

                  Can you seriously say you’d want to live in a country like a Russia VS most other capitalist countries? Do you honestly not read or understand anything about how awful those systems are?

                  It’s shocking how entitled you and others are.

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                oof. My guy, I salute your tenacity. These folks here are the wrong crowd to ever give an inch on that stuff though.

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            He’s certainly done more than you or most people on the planet have done to help.

            He’s also done more than I or most people on the planet have done to harm. For instance I’ve never flown to Epstein’s Island and raped children. Becoming charitable later in life doesn’t wash away your past and make you suddenly good. Context matters, you simpleton.

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              There’s a few issues with what you’ve said.

              1. The claims that he has raped children is completely unsubstantiated and is just attacking his character. If there was evidence great. But one ride on a plane is hardly strong evidence.

              2. Have you ever watched or heard of les miserable? I suggest you watch/read it, because yes - people can murder, steal, rape Etc. And that doesn’t mean that they’re an awful person for life. I’m sure you’ve severely hurt people in your life, are you unreedemable because of those few times?

              3. The argument of more harm VS more good is interesting. I personally don’t see it and it would be super hard to substantiate. Having a successful company/monopoly is not in itself bad.

              And if billionaires are bad, you could make the argument that Bill Gates stopped another billionaire from taking the helm, so he actually stopped a billionaire which makes him good. It’s all circular bullshit regardless, but until you can show some strong evidence of the wrong he’s done its far easier for me to show you the good.

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                  Here you go since you have no idea what you’re talking about from chatgpt and I’m lazy:

                  Yes, one of the themes of Les Misérables is that criminals can be redeemed. The novel shows how Jean Valjean, a former convict who spent 19 years in prison for stealing a loaf of bread, is able to change his life and become a good person after he receives kindness and forgiveness from a bishop. He then devotes himself to helping others, such as Fantine, Cosette, Marius, and even Javert, his former enemy. The novel suggests that redemption is possible for anyone who is willing to repent and love, and that society should not judge people based on their past mistakes, but rather on their present actions and intentions.

                  Which is exactly my point… So thanks for showing your ignorance.

          • Buck@lemmy.world
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            I’m not sure why you’re getting downvoted so much, but I’ll join you so you’re not alone.

            I fully believe there should be no billionaires, but somehow suggesting one of them is at least attempting to improve some things seems to be an absolute sin. I don’t think Gates is a saint, but I do believe in a lot of the projects he’s working on.

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              I assure you a guy who wakes up every day and makes a decision not to end hunger and instead use his stolen wealth to destroy public school systems and buy good PR is not attempting to improve things.

            • DingoBilly@lemmy.world
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              That’s not what I wrote at all… People honestly lack such basic comprehension skills here.

              What I’m saying isn’t even controversial it’s just logically correct…

              • businessfish@lemmy.blahaj.zone
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                then what did you write?

                it sounds to me like you trust bill gates to use his piles of money for “good”, but the simply fact is nobody should have that much power. would you trust me with all of bill’s money? i promise to use it for good.

                the simple fact is that humans are fallible, much like how you and i are not likely to come to an agreement here. so who is to say that bill gates (or any billionaire) has successfully defined “good”? what if he’s wrong? what if he makes a mistake? there’s very few people or entities powerful enough to stop him, and even according to you he is one of the better ones.

                being rich and having more than you need is one thing, but billionaires literally have more pull than most of the planet. i don’t see why we should be ok with them having nearly all wealth on earth and “charitably” sprinkling some where they deem fit.

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        Let me repeat myself so it sinks in ALL. BILLIONAIRES. ARE. BAD.

        Billionaires are the tumorous growths from the cancer of capitalism and should be excised with the same urgency. None of them are “good” or “okay” until they cease existing. Eating them would be a kindness they are unworthy of.

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          No offence, but this sort of extremist view is no different to an extremist right wing view. Replace “billionaires” with “poor people” and you get the same result.

          It’s unrealistic and it’s wrong and the arguments made are pretty shallow and cherry picked.

          Thanks for the video, but the guy nitpicks a lot of things and tries to character assassinate Bill Gates a fair bit on not really relevant things. I get he has to sensationalise it for more views, but it was a pretty weak argument.

          Ultimately for a solution everyone needs to be realistic and work with how the world happens. Asking to remove all billionaires is cute but what I’d expect of a 12 year old trying to solve world issues. Bill Gates isn’t perfect but he’s a good start and example. Compare him to Jeff bezos or Elon Musk who are just massive fuckwits doing nothing for the planet for example and maybe you’ll understand.

          Otherwise, if you really think they’re all equal then I can’t help you out of your own biases.

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            There are, based the latest figure I could find, globally 2,640 billionaires worldwide with a total combined wealth of $12,200,000,000,000. On the other hand you have 719,000,000 poor people, as defined by the World Bank, worldwide. Not a very fair comparison but I’ll roll with it. Just remember you chose the comparison for this discussion.

            Right wing extremists want nearly 3/4 of a billion people to just fuck off versus 2,640. If this was a trolley problem which would you pick? And no equivocating or making up another option. One group dies and it’s your choice. Now choose. I choose the billionaires now and forever amen.

            While he certainly makes the news “fun” the information presented is based on the sources listed in the description. For some reason they never mention this exists in the description for all their videos but it does. Have a looksy.

            Now, tell me what we, the world at large, would loose if all the billionaires just stopped existing. What amazingly meaningful glorious thing would we loose?

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          They have taken advantage of mechanisms that siphons money from the working class. By default they’re not good people. Once you’re old and aging, spending SOME of your massive fortune to try to leave a benevolent legacy, which in itself is selfish, does not make you a good person.

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            People change, and there is a difference between doing charitable work later in life VS not doing any charitable work at all.

            If you take a completely utilitarian view, you’d actually argue you need to become a billionaire in order to become charitable at a significant level because realistically at an individual level you’re going to do fuck all.

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              I’m not making a point that his efforts haven’t helped some people. I’m saying that he’s not a good person, even if his money later in life has had some positive effect. A billionaire donating to just causes, to me, is like: if you robbed a bank, putting all it’s employees out of work but then you donate a few hundred bucks to each said employee. Sure, it helped them but you’re part of the problem.

              • cecinestpasunbot
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                The funny thing is that even the Gates Foundation is actively causing harm on a massive scale. It’s funding charter schools as a way to kill public education, pushing for circumcision in Africa without a meaningful scientific basis for such a program, or lobbying against vaccine patent waivers. People forget about that because it also is the PR arm of the Gates empire.

            • TengoDosVacas@lemmy.world
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              Think of all the things we could address through cooperation instead of having to wait until a billionaire fucks enough people to have money to do the same thing should he suddenly decide to become charitable.

              Billionaire cucks are outlandishly stupid

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          Yeah man, there is no good in the world, everyone sucks! I love me some black and white thinking with no nuance.

        • Soulg@lemmy.world
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          They’ll certainly never understand when everyone just insults them or write them off immediately just because they have a different opinion or don’t know the same information

          • STOMPYI@lemmy.world
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            Agreed. I don’t have the wisdom yet to reach such a view rooted in such different understanding. They think it’s charity when someone takes everything and gives a little and I see it as indignity.

            Unfortunately it was the tools used on me to mold a understanding. I never was shown much patience or empathy with my views and it’s tough learning how to give it. In my day if 100 people told ypu you are wrong one would start to beleive it. Now a days everyone is galvanized and my way of teaching isn’t just not useful it’s more galvanizing. I’ll work on it soulg!

      • PowerCrazy
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        100% wrong in all ways. I’m not sure how hexbear does their macros but pretend I posted “shut the fuck up liberal” with Stalin’s eye’s glowing red.

        • DingoBilly@lemmy.world
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          I’m quite left leaning.

          But there’s always going to be extremists either way, and just blanketly saying everyone with money is evil is moronic/extremist left.

          It’s also ironic you mention Stalin because that turned out so well… 😅.

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            “left leaning” in America means you are a conservative. Don’t toe the line. State plainly what you stand for.
            I want Full Communism Now. As an American I believe private ownership of almost all corporations should be abolished, and airlines, railroads, car company’s and the agricultural Sector should be immediately Nationalized, with the current executives and share holders wealth seized.

            So I reiterate, shut the fuck up liberal.

            • Soulg@lemmy.world
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              Genuinely curious how you think communism would work this time even though it’s never worked anywhere else?

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              I’m not American, I’m in another country…

              But yes, full communism is insane. I am not interested in creating worse systems that are fundamentally broken. I honestly don’t know if you’re trolling or just uneducated, but have you not seen Russia? Because that is what happens with communism.

              No, it’s not that they failed to implement it, it’s because it’s a fundamentally flawed system that always fails.

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            It’s also ironic you mention Stalin because that turned out so well…

            While there are legitimate criticisms of the guy, particularly his lack of support for the Chinese and Korean struggles, they’re entirely negated by how well 1917 and WWII turned out given the circumstances.

            Though I’m sure you wish they turned out differently.

            • Buck@lemmy.world
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              they’re entirely negated by how well 1917 and WWII turned out given the circumstances.

              Like hell they are.

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                I do not have sufficient historical context to form a strong opinion on his advice to the Communist Party of China that got them eviscerated in the 20s, and again in the 40s or the lack of support for Korea, and other mistakes, but I’m certain you have even less.

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            I would say not all millionaires are bad because not all of them gain their wealth through exploitive practices. Plenty of them are just retirees that have worked all their lives and shouldn’t have to work anymore anyways.

            On the other hand, it’s literally impossible to become a billionaire without exploiting a truly absurd number of people. It’s that scale of exploitation that makes billionaires categorically a plague on society. If you can’t see that then you’re certainly not left leaning in any sense.

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              I agree that they do get there by exploiting people sure.

              Is there a difference between someone like Jeff bezos and Bill Gates though? If you say no then I can’t help you. If you can see the difference then we can continue the discussion because exploiting people at one stage in your life and then trying to make up for it later is inherently good in my opinion.

              Put another way, do you think once you’re a criminal you’re always a criminal? There is no chance of redemption and of being a good person?

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        Yeah, the bill and Melinda gates foundation does a lot of good work. Doesn’t mean bill gates is a good person but maybe there are some billionaires higher on the arsehole scale.

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    The real story is the stupid shit he pulled by trying to bully and intimidate a reporter and a news organization.

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    He’s buying farmland. Billionares are preparing to profit from the coming climate apocalypse by buying land and water. Marc Benioff isnt the only one. Hawaii is a great idea, niiiice and defensible. the future is gonna be fucking exciting folks, i cannot begin to tell you how terrified i am that we wont kill these fucking punks in time to save ourselves

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      I think it’s kinda crazy that him and zuck chose Hawaii for their doomsday bunker, especially considering they chose the same small island.

      Hawaii may be defensible now, but climate change is going to make it a whole lot harder. Microenvironments like small islands are prone to systemic collapse when exposed to rapid changes.

      I just don’t really see how the benefits of isolation really overcome the negative effects of climate change will surely bring.

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      One day Hawaii might become the next Taiwan.

      Edit to add: By the lack of downvotes, I must not have been clear. I meant that, after the revolution, the surviving capitalist class would retreat to a “USA” consisting of only Hawaii. Much like the Republic of China now consists of only Taiwan.

    • Krauerking@lemy.lol
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      9 months ago

      how terrified i am that we wont kill these fucking punks in time to save ourselves

      We won’t. The future will look like now but worse off and people will have just adjusted to keep living and trying to pretend to be happy in it by buying more even as the class that can shrinks. And complaints will be answered with angry responses of people needing to smile more and not ruin their fun times. It’s easy to just not go against the flow and argue that people drowning deserve it and that it will just bring you down when you try to help them.

      Isolation is probably gonna rise further. And humans will adapt because the ones that don’t will die. Simple as that.

    • RizzRustbolt@lemmy.world
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      9 months ago

      There are people far dumber than him that have already figured out that retreating to your own island in times of global crisis is a momumentally stupid idea.

  • Gork@lemm.ee
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    9 months ago

    During that call, he also mentioned he knew the exact area where I was staying. Unnerved, I asked how he knew, and he said, “It’s my job. You have a job and I have a job.”

    So the tech CEO’s job is… checks notes …spying on journalists?

    • Deceptichum@kbin.social
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      9 months ago

      His job is trying to sound all tough and intimidating yet achieving nothing except making himself look even more pathetic.

  • AwkwardLookMonkeyPuppet@lemmy.world
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    9 months ago

    Are all of the properties connected? When Bill Gates built his house he used a bunch of shell companies to buy up all the lots that became his estate, so that the owners didn’t realize there was a big project planned there by the richest man in the world and demand higher prices.

        • Raiderkev@lemmy.world
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          9 months ago

          What’s worse is he bought the land that native Hawaiians got as their birthright, but said native Hawaiians were poor and desperate, so they sold it to him. They didn’t know that they were selling to one of the richest people on the planet who could afford to pay them more. I don’t think Zuck is well liked by the locals out there.

        • daed@lemmy.world
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          9 months ago

          They got wealthy by making smart decisions like these. They’re not trying to avoid paying a fair price, they’re trying to make sure they don’t get gouged when the buyers realize how deep their pockets are. I would challenge you to consider whether your statement was made with reason, or with a learned hate for those wealthier than you.

          • AwkwardLookMonkeyPuppet@lemmy.world
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            9 months ago

            They got wealthy by having enormous incomes from their very luck-based positions in life, and continually exploiting people around them. Sure, they made some smart decisions along the way, but smart decisions alone don’t make a billionaire, and billionaires make stupid decisions all the time. Let’s not pretend they’re worth a hundred billion times more than everyone else because they’re a hundred billion times smarter. They’re greedier, less ethical, and often criminally malicious.

          • Krauerking@lemy.lol
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            9 months ago

            But if it’s worth more because you need it to complete you doomsday bunker than fair market says you can ask for whatever is fair and the other side willing to pay.

            Hiding your intentions may be smart but it’s also very much trying to avoid paying a fair price.

            • daed@lemmy.world
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              9 months ago

              I don’t understand… Was he morally obligated to disclose the fact that he wants to build a large underground structure for some reason? Does that change the fact that they have land they want to sell, and he wants to purchase it?

              • Krauerking@lemy.lol
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                9 months ago

                Morally? No of course not. Morals don’t exist really just shared rules.

                Which that’s what is failed by using lots of hidden companies in shells that are hard to source back. If he was buying the land himself anyone could say yes and take whatever was offered but also they can do due diligence and bargain for more since that land means more to the rich man collectively than it does separately to landowners before.

                It takes away the ability for those who are not as capable but just as smart to be informed and potentially collective bargain should they want to do so. It puts all the negotiation power on one side and isn’t fair to an open informed market.

          • TengoDosVacas@lemmy.world
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            9 months ago

            That is some serious cuckery right there. Why in the fuck would you want the world to be owned by people who can never be held responsible for who they destroy? They’re not going to love you. Ever.

            The only reasonable way to deal with them is tax everything over $500 Million at 100%. NO individual should EVER have this much power.

  • MrFappy@lemmy.world
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    9 months ago

    So this guy is going full Bond villain and no one but this reporter is calling him on it, got it.

    • givesomefucks@lemmy.world
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      9 months ago

      You act like this wouldn’t work on literally every other major media outlet besides NPR…

      The billionaire club is a small club, we’re not in it and they don’t give a single fuck about all of us out together.

      • thecrotch@sh.itjust.works
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        Billionaires don’t need to intimidate NPR, they own it. Have you seen the list of sponsors? Carnagie. Rockefeller. Walton. The list is on their website, it’s chock full of names like that. You ever wonder why NPR always tows the DNC party line, practically word for word? It’s because NPR and the DNC have the same bosses. This guy’s mistake was not being on that list.

  • pingveno
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    9 months ago

    Just what the people of Hawaii need, another rich person snatching up precious land on an island that already has a high cost of living.

    CEO is not involved in editorial decision-making

    Heh, I love it when a rich idiot gets shut down by some good ol’ journalistic ethics. “No, you are not special, Mr. Benioff.”

  • Madison420@lemmy.world
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    9 months ago

    Isn’t this super obvious, he’s going to try to buy the island wholesale make it private and declare tacit sovereignity like he’s a dole or some shit.

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    9 months ago

    Might be worried about domestic conflict, I am, and I think everyone should be pretty concerned about the end of this year.

      • CableMonster
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        9 months ago

        Maybe because it is isolated, and they can buy enough space for a buffer from conflict. I dont know, I have never been there or know much about it. Seems like a nice place to hold out the apocalypse.

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          9 months ago

          Yup, every time I watch a zombie movie or series I always think how nice it must be for those on an island out in the middle of nowhere.

    • 31337@sh.itjust.works
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      Yeah, that’s my thinking as well. All these billionaires seem to be becoming doomsday preppers (Zuck, Altman, etc).

      After reading about “effective accelerationism,” which many of these people seem to subscribe to, I think they’re worried “technocapitalism” and AI will cause a collapse of society. I.e. they’re purposely funding and promoting projects they think will cause a societal collapse. It’s a really wierd cult-like ideology and worldview. I think they’ve fallen for their own grifts.

      But yeah, I’m personally more worried about the destruction of U.S. institutions (which Trump and Republicans publicly admit they plan to do), and the potential social unrest, federal-state conflict, and economic havoc it may cause.

  • ehrik@lemmy.world
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    9 months ago

    Man is he the reason Salesforce has a weird “Hawaiian” theme in their offices.