Ignore the fact that it’s coming from Breitbart. This is really freaky in more than one way.

FTA:

Against stiff competition, the alliance of tech and media giants has devised a plan that may constitute Big Tech’s most brazen power-grab yet.

According to Microsoft’s press release, it has partnered with several other organizations to form the Coalition for Content Provenance and Authenticity (C2PA).

Put simply, the purpose of this organization is to devise a system whereby all content on the internet can be traced back to its author.

The press release states that it will develop these specifications for “common asset types and formats,” meaning videos, documents, audio, and images.

Whether it’s a meme, an audio remix, or a written article, the goal is to ensure that when content reaches the internet, it will come attached with a set of signals allowing its provenance — meaning authorship — can be detected.

  • @disrooter
    link
    63 years ago

    According to Microsoft, the coalition was created for a single purpose: to stop the spread of “disinformation” — which, in modern establishment journo-speak, means information that challenges establishment narratives. Disinformation, based on how the word is used today, might as well be called dissident information.

    I totally agree with this and I think that since we are in a financial Neofeudalism it was foreseeable that dissent would be labeled in some way, all regimes have done so. This time it all becomes “right-wing extremism” or “fake news” or both.

    Let’s be honest, if it were really about fighting lawlessness, online bullying and dangerous fake news, neither the media, nor governments, nor corporations would have lifted a finger.