• @vitaminkaM
    link
    22 years ago

    they’re incorrectly using the term “vegan” in place of plant based to refer to the composition of the product, to refer to the fact that it contains no animal products, therefore the point of a “vegan” kitkat is that the finished chocolate doesn’t contain animal products, which is an important consideration for some people, regardless of the circumstances of production

    • Seanchaí (she/her)
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      fedilink
      42 years ago

      Yeah I get that, and what I’m saying is that it’s a ridiculous consideration, and it feels like the epitome of performative moralism

      • @vitaminkaM
        link
        32 years ago

        sure, i agree with that

        almost the entirety of the vegan products trend is just capitalist profiteering off of popular trends, often with no consideration of the actual implications of what veganism means 🤷‍♀️