yeah, I live in russia, and yes, we do group rides somewhat often to raise awareness, however, imo inflexible and uneducated on the matter politicians present a much greater challenge than the northern climate: as shown by surveys done in cities like copenhagen, most cyclists don’t care about environment, health and safety of other people, the overwhelming majority (63 % of people iirc) cycle because it’s the fastest and most convenient means of transportation

so virtually no shift is going to happen unless the city government is going to start to aggressively roll out cycling infrastructure and penalize and make driving a car more difficult and costly