Earlier this year, a plan was announced on the Chromium blog to make third party cookies obsolete …
we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete. Once these approaches have addressed the needs of users, publishers, and advertisers, and we have developed the tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome. Our intention is to do this within two years.
This is what Google does. They talk about privacy constantly but when it comes to actually being privacy friendly themselves, they come up way short.