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So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214
You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new features that gather and report data directly to ad networks. You'd know this because Chrome displayed a popup.
If you're a Firefox user, what you probably don't know is Firefox added this feature and *has already turned it on without asking you*
No. This is a privacy-protecting option that gathers no additional information about you or your hardware.
The other link posted in reply is overblown fear-mongering from Mozilla’s single biggest hater because they bought an ad company.
What information are they gathering then?
A single number per ad campaign of how many times an ad view resulted in a visit or purchase.
Mozilla’s announcement about it explains it pretty well: https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
Then why aren’t they putting it up front and shouting from the rooftops about the new “privacy protecting feature”?