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  • @pinknoise
    1•2 years ago

    A server-side ad strategy allows publishers to (1) monetize ad block users, (2) ensure ads are GDPR/CCPA compliant, and (3) display beautiful, high-value native ads that users actually enjoy.

    1. Adblock still blocks ads

    2. If you include any personal information in the server side request it’s still illegal if there was no informed consent that allows for opt-out that is enabled by default

    3. Nobody enjoys ads

    Pro tip: You get much better conversion if you advertise where people actually need your product. You know where that is way better than any ad network could. If nobody needs your product, please be so kind and quit your job.

    • @zksmkOP
      2•2 years ago

      This isn’t just about advertising a product tho, it’s also about funding a publisher. We all like websites, but they either need donos, paid freemium memberships, or ads if they’re gonna stay free. Not every website can rely on the first two. In that case I’d rather see server-side ads than client-side ads. Think of funding PeerTube instances for example.

      1. Not if they aren’t marked as such via code, but by having the word ‘ad’ directly interested into the image, and/or served in a way this article doesn’t talk about, served directly as an image from the server, not a URL to an ad network’s image.

      2. Well yeah, don’t include any PII, and even better, make them purely page-context-based ads.

      3. Don’t get me wrong, I don’t like ads either, I’m just trying to figure out if they can be made more privacy friendly in cases they are a necessary evil.

      This extended idea I wrote here in the comment requires a direct front-up monetary deal between the publisher and the ad network, because the ad network can’t really fully check on the ad traffic, so it can only be available to larger websites tho, but it seems to be fully privacy respecting. It’s no different than putting sponsored content directly into a YouTube video, as many YouTubers do, except it’s on the level of the whole website.