Your Smart TV Knows What You’re Watching – The Markup
themarkup.org
Here’s how to turn off “automated content recognition,” the Shazam-like software on smart TVs that tracks what you’re watching

These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.

    • BearOfaTime@lemm.ee
      92·
      11 months ago

      Cause it still works, doesn’t take up much space, and doesn’t really eat a whole lot just siting there.

      Also, 2 is one, 1 is none. Good to have a fall back in case hardware dies

    • this@sh.itjust.worksEnglish
      7·
      11 months ago

      If you have a nice enough router you could connect your TV to it and block its Mac address maybe.

      • Hamartiogonic@sopuli.xyz
        6·
        11 months ago

        Or maybe configure the firewall to block/allow only very specific things. It’s a bit more technical than just plugging in an Ethernet cable though…