GAFAM Empire is a project in which we look at all the known acquisitions conducted by five big tech companies: Google, Amazon, Facebook, Apple, and Microsoft, from the moment they made their first one to the end of summer of 2022, when we stopped collecting data.

Beginning in the second half of the 1970s, the world witnessed the birth and affirmation of so-called Big Tech – the five largest companies that operate in the field of information technology, which are also known today as “GAFAM” (Google, Apple, Facebook, Amazon, and Microsoft). In the roughly 50 years since then, these companies have been able to build empires of intellectual property of technologies and systems – primarily through acquisitions of other companies both small and large, which allowed them to center technological innovations within their walls. “The GAFAM Empire”, a project developed by DensityDesign Lab and Tactical Tech, collects the information of more than 1,000 acquisitions made by these companies, in order to look back on the history of the industry through the limited data publicly available on the web. The information visualizes a landscape of acquisitions to identify common interests, which are then broken down into a deep analysis of GAFAM’s history. The project visualizes the data in different shapes and through different focuses, allowing the reader to understand a complex system of relationships that is constantly evolving and that is redefining the concepts of competition and monopoly.