the motive is understandable, but it kinda looks like the beginning of the end :/
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how can they be trusted not to read the messages to run targeted advertisement?
They can’t. Anyway, we’ll see how they will implement advertisements in channels. Hopefully they come up with a better ads model, not based directly on the user interests. Since a Telegram channel usually revolves around a single theme or topic, ads could be targeted based on channels affinity, without having to tailor them to the user interests. In the post, Durov talks about ads in relation to how they are currently ran by third-parties (or by the community, in the form of channel owners’ informal agreement of mutual advertising). The future ads platform might be shaped on this logic and operate in a similar way, without having to rely on analytics on the users interests to exploit their attention. Durov has a pretty decent vision on consumerism and users exploitation for revenue, hopefully they will do it in a decent way. But this is just speculation. We will see how this thing will roll. This might as well mark the end of Telegram as an user-friendly, quite ethical alternative to corporate-owned messaging platform
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