Facebook warns Apple's iOS 14 could cut Audience Network revenue in half
apple.news
Facebook had previously warned that iOS 14 could impact its advertising business, but the company's blog post on Wednesday outlined just how specifically that impact could be. The Facebook Audience Network allows mobile software developers to provide in-app advertisements targeted to users based on Facebook's data.
  • jsgohac
    1·
    4 years ago

    hard to find a link that isn’t full of trackers and adblock blockers

    Facebook on Wednesday acknowledged that Apple’s upcoming iOS 14 could lead to a more than 50% drop in its Audience Network advertising business.

    Facebook had previously warned that iOS 14 could impact its advertising business, but the company’s blog post Wednesday outlined just how specific that impact could be. The Facebook Audience Network allows mobile software developers to provide in-app advertisements targeted to users based on Facebook’s data.

    …

    Facebook’s stock jumped more than 5% on the news. Wedbush analyst Michael Pachter said the market sees Apple’s new rule as likely to shift demand toward Facebook’s own targeting system.

    http://www.dailyjournal.net/2020/08/26/us-facebook-apple-revenue/

    • HelpfulChampionOP
      1·
      4 years ago

      dailyjournal is nice besides it doesn’t have https lol but yea i use clearurls

      • jsgohac
        1·
        4 years ago

        I spent about 5 minutes looking for a good link and could not find one on a privacy respecting site – was the best I could find as cnbc bounced me for adblocking.