The name is blatantly misleading. The very definition of the term “incognito” means having one’s true identity concealed, so I can’t blame anyone with comprehension of the English language for being misled at a glance. However, like anyone else here, I do not expect this to lead to any actual progress toward more privacy.
The names of the similar features in other browsers aren’t much better but most browsers are pretty clear about what it protects against and what it does not protect against.
Chrome mentions that it doesn’t hide you from the websites you go to on the incognito window new tab page and their documention:
The name is blatantly misleading. The very definition of the term “incognito” means having one’s true identity concealed, so I can’t blame anyone with comprehension of the English language for being misled at a glance. However, like anyone else here, I do not expect this to lead to any actual progress toward more privacy.
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The names of the similar features in other browsers aren’t much better but most browsers are pretty clear about what it protects against and what it does not protect against.
Chrome mentions that it doesn’t hide you from the websites you go to on the incognito window new tab page and their documention:
https://support.google.com/chrome/answer/95464
They’ve also had mentions that it doesn’t protect against everything since at least 2013:
Edge mentions it on their InPrivate window new tab page and their documentation:
https://support.microsoft.com/en-us/microsoft-edge/browse-inprivate-in-microsoft-edge-cd2c9a48-0bc4-b98e-5e46-ac40c84e27e2
Firefox mentions it on their private browsing window new tab page and their documentation (and highlights it actually):
https://support.mozilla.org/en-US/kb/private-browsing-use-firefox-without-history
Safari doesn’t mention it in either place from what I can tell:
https://support.apple.com/guide/safari/browse-privately-ibrw1069/mac
True, but it also explicitly states on the incognito new tab page that it doesn’t prevent tracking. Personally, I don’t see Google losing this case.