Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.

PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division.

  • kingthrillgore
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    7 months ago

    Unable to find other sources of income, PayPal is now squeezing the margins for money. The detachment of the stock market from reality marches on.