Chase Media Solutions will allow advertisers to market to Chase bank customers based on first-party financial data

If you’re considering opening a Chase account, here’s some food for thought.

  • SpacePirate
    391·
    3 months ago

    This is nothing new, other than that Chase has brought this capability in-house. Credit card companies have shared purchase information with second parties forever.

    Chase Media Solutions follows from the integration of card-linked marketing platform Figg, which JPMorgan Chase & Co. acquired in 2022

    • davelAEnglish
      31·
      3 months ago

      Thank you. I was having a hard time imagining that this hasn’t been a thing for decades.