The new bill reinforces that all data brokers must register with the California privacy protection agency, and it requires the CPPA to establish an easy and free way for Californians to request that all data brokers in the state delete their data through a single page, regardless of how they acquired that information. If data brokers don’t comply with these rules, the bill stipulates they be fined or otherwise penalized.
Hopefully this becomes the standard nation wide. Having a single page where you can delete your accounts on multiple services with a single click sounds like a data privacy dream.
I worked on a CCPA project in a non CCPA state for a big media company. Company’s lawyers just wanted to make it so if anyone applied we complied, its cheaper in terms of labor to build it out and comply.