I live in a blue collar neighborhood. Big trucks owned by tradesmen/women everywhere. They absolutely use them frequently for what they’re capable of. Some of them have a second cars for groceries etc. but I’m glad there are not two cars for every truck because parking would be a removed, and wouldn’t save much gas. If they were to rent for the “rare trip,” it would be the grocery store. No one is gonna rent for a grocery store trip when they can just happily drive their truck. The store is closer than the rental agency.