Aleph Farms, the Israeli cultured meat start-up backed by food and retail giants Cargill, Migros, and the Strauss Group, says it believes its lab-grown products will reach cost parity with conventional meat quicker than most plant-based meat alternatives.
It’s already something Impossible and Beyond Meat are facing - Im sure it will ramp up as price falls and availability spreads.
https://www.npr.org/sections/thesalt/2019/07/23/744083270/what-gets-to-be-a-burger-states-restrict-labels-on-plant-based-meat
That’s predictable but still hilarious. Trying to control what can get called a burger lol.