If you've read my previous articles on the IndieWeb, you might be forgiven for thinking that its members are, by and large, loners who keep to themselves.Consider the concept of a "like", for example. On a site like Twitter, a like is an action you perform against another person's content; you click the heart icon next to someone's tweet, and the like counter for that tweet goes up. It's an implicit connection between two people - the one who did the liking and the one who received it.An IndieWeb "like", on the other hand, is not an action you perform on someone's content, but rather a standalone post that you own and publish to your site. It's a reversal of the way people usually think about the transaction, and it reflects the premium IndieWeb members place on controlling their own content.