China’s demand for natural diamonds has ‘fallen off a cliff’ amid plunging marriage rates, while its factories are churning out synthetic alternatives that are up to 90 per cent cheaper.
I will never forget when lab grown diamonds debuted and they were perfect. Pure carbon. And the diamond companies that had spent decades using purity as a marketing/pricing argument whirled around and claimed that “real diamonds” were still valuable because of the imperfections and impurities.
I will never forget when lab grown diamonds debuted and they were perfect. Pure carbon. And the diamond companies that had spent decades using purity as a marketing/pricing argument whirled around and claimed that “real diamonds” were still valuable because of the imperfections and impurities.
Just a total 180⁰