I’m genuinely curious about peoples thoughts on this.

It made sense for a while. But the branding change was 16 months ago. The URI change was 3 months ago. Everybody knows now what X is. Yet for some reason, I still see in news stories today:
“… on X — formerly known as Twitter — and said …”
I really don’t think that’s needed anymore. But I’m always one to want changes as fast and painless as possible.

So what do you think would be an appropriate amount of time to keep reminding everyone that Twitter is now X?
Months?
Years?
How many?

  • njordomir@lemmy.world
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    2 hours ago

    They really shouldn’t be allowed to name anything after a single letter. VW, BMW, ABC, TBS are all bad enough. X conflicts with too many established uses.

  • MimicJar@lemmy.world
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    2 hours ago

    Comcast introduced the “Xfinity” branding in 2010. I still call refer to it as “Comcast”. Any conversation I have where an ISP comes up, the word “Comcast” is used. If someone says “Xfinity”, they often follow it up with “you know, Comcast”.

    Now that’s a VERY clear brand change.

    The name “X” is a VERY confusing brand change. It will likely be called Twitter forever. In fact at some point Musk will sell or give up on “X” and I guarantee within a year the new owner will change the name back to Twitter.

  • BigPotato@lemmy.world
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    3 hours ago

    How long was Prince “The Artist Formerly Known as Prince”?

    Yeah, the rest of his life.

    Twitter probably will have the same laid upon it.

    • Tujio@lemmy.world
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      2 hours ago

      I think it might be this. A lot of traditional media outlets are mad about twitter becoming such a necessity for them. The old guard is mad that they have to cater to this bullshit online platform. The new guard is mad at the fact that the best outlet for breaking online news is suddenly owned and operated by a fascist.

      All of them want to say that x is bullshit, but they don’t want to actually lose the clicks/ market share that comes with it. So they keep passive-aggressively calling it twitter.

      Drunkenly thinking about it, this is kinda like calling a trans person by their dead name. Except it’s insulting a shitty company led by a shithead, so I’m cool with it.

  • snooggums@lemmy.world
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    6 hours ago

    Forever, because X looks like a placeholder and media wants to be clear so they use the name that people actually associate with that trash website. It will never just be X because it is a terrible name for a business.

  • Ephera
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    6 hours ago

    I think, the main problem is that “X” doesn’t look like a name.

    When someone’s not starkly aware of the platform being called that, they might think the author typoed.
    Or is using it like the idiom “they posted it to X, Y and Z” (so just a nondescript set of platforms).
    Or genuinely means the letter X and that just doesn’t make sense in the context presented.

    “X, formerly Twitter” is just a better name than “X”, because it is recognizable.

  • Concave1142@lemmy.world
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    7 hours ago

    It will always be Twitter to me. X is a variable in a math problem… not a company name. Oh, I’m also lazy and have never used Twitter.

    • litchralee@sh.itjust.works
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      6 hours ago

      When I see “Xitter”, I think it might be pronounced Exeter, like the town in southwest England. But that feels like an undeserved slight against the good people of Devon and England.