True, but Apple has already pivoted to being the “privacy-friendly” OS/devices. Whether or not that’s true–I don’t know for certain (I have a hunch, though)–they have much more visibility and influence and marketing, and therefore will cement themselves in people’s minds that way.

Besides, I like the idea of Linux existing outside the capitalist paradigm; instead of competing with the big names in the market, it’s on the outskirts playing its own game and absolutely crushing it. It has survived decades based almost entirely on word of mouth between computer nerds instead of vying for attention in the mainstream. As a technology it has achieved the platonic ideal: it is so good at what it does that it doesn’t need marketing, it survives solely on reputation and quality and user upkeep.