• communism
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    3 months ago

    I wonder if this being a digital billboard is actually cheaper than just hiring some workers to swap out the printed advertisement every, I dunno how often they normally change, week or so?

    • Cort@lemmy.world
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      3 months ago

      The benefit is being able to display 3+ different ads on rotation that change every minute or two. That, and labor is cheaper when they’re not 50ft off the ground

      • dan@upvote.au
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        3 months ago

        The digital ones are also visible at night so the advertiser gets more impressions and the billboard ad company can charge more.

          • dan@upvote.au
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            3 months ago

            The digital ones are way more visible though, at least the ones I see here. There’s also some here that are printed but don’t have lights, for whatever reason.

    • Trainguyrom@reddthat.com
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      3 months ago

      I dunno how often they normally change, week or so?

      Quick bit of googling suggests printed billboards have a ~$1k startup cost to the advertiser then a flat rate monthly fee, so I’d hazard a guess its probably 3-6 months at a time to amortize the startup cost