Found this article on HN comment thread. Really nice read!
It clearly shows problems in 2015 and made accurate predictions that in 2020 things would be even worse…
Had to fetch an archived cus the images weren’t loading on the live website.
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What is UI bloat? Complex UI’s?
Mainly pop-ups. Overly complicated “Consent cookies” windows, “subscribe to mail list”, pressing “next page” multiple times, autoplayed videos, things like that.