The only reason I can wipe sweat from my brow, knowing this does not target me, was that in the Spirit of Indieweb I bootstrapped my website with what I was already doing on the internet: obsessively slurping up content and judging it according to my own peculiar taste. Too many techies out there make a blog because they wish they were the kind of person who … well, the FOSS superhuman… who writes voluminously on topics that make them seem cool.

Now, if this had been vague enough to touch on “time spent on website”, me and my handcrafted pixels would be looking Less Great.