The article doesn’t explain it - I wonder what “Kookie Santos” means.
The article
archive.today • Can You Understand Gen Alpha’s Slang? - The New York Times
Are you a “sigma”? Do you have “rizz”? The youngest generation is bamboozling its elders with terms all their own.
Do you know what a gyat is? What about a rizzler? And how, precisely, does one pay a Fanum tax?
Welcome to the language of Gen Alpha, the cohort coming up right behind Gen Z. These children of millennials have begun a generational rite of passage — employing their own slang terms and memes, and befuddling their elders in the process.
Which brings us back to gyat (rhymes with “yacht,” with a hard “g” and a firm emphasis on “yat”).
“There’s no cute way to say it — it’s just a word for a big butt,” said Alta, a 13-year-old eighth grader in Pennsylvania. “If someone has a big butt, someone will say ‘gyat’ to it.”
Alta and her brother Kai, an 11-year-old sixth grader, said they had learned the word on TikTok and that it had suddenly become popular among their classmates. The internet encyclopedia Know Your Meme credits the sudden popularity of “gyat” to the Twitch livestreamer Kai Cenat. (In August, Mr. Cenat made headlines when his fans swarmed Union Square Park in Manhattan after he promised to give away gaming consoles at no cost.)
“I don’t say ‘gyat’ to people, though, unless they’re my friend,” Alta said. “And we say it to our mom.”
Several other new words have become part of this generation’s vernacular, and six members of Gen Alpha offered their decoding services for this article. (Their parents gave permission for them to be interviewed, with the agreement that their last names would not be used.) Many of the children cited a catchy parody song making the rounds on TikTok as a key to the slang’s rising popularity. The lyrics go like this:
Sticking out your gyat for the rizzler
You’re so skibidi
You’re so Fanum tax
I just wanna be your sigma
A rizzler is a “good person,” according to Malcolm, a 10-year-old in Washington state.
“Having rizz is when you have good game,” Alta said. “Being a rizzler is like when you’re a pro at flirting with people.” (Rizz is short for charisma.)
The word can be used as a compliment or a joke, according to Jaedyn, 12. She said that the boys at her school in New Jersey had been singing the song lately, adding that it gave her a headache.
Jaedyn added that “nobody really knows” the meaning of “skibidi.” It has entered the lexicon by way of the animated series “Skibidi Toilet,” which has racked up more than 700 million views on YouTube. A typical episode is about 15 seconds long and features a man who pops his head out of a toilet bowl and launches into a song heavy on the use of the word that gives the show its name. (It’s easier if you just watch it. Boomers might think of “Skibidi Toilet” as a 2020s answer to the animations of “Monty Python’s Flying Circus.”)
“I don’t like,” Tariq, 8, said of the series. “It creeps me out. Every time I go to the toilet, I just want to get it quick done.” Tariq, who lives in New York State and is known online as Corn Kid, said he was not familiar with the other terms.
Fanum tax refers to Fanum, a popular streamer on Twitch who regularly appears online with Mr. Cenat. When friends are eating in Fanum’s presence, he insists that they share some of their food with him. That’s the Fanum tax.
And sigma has something to do with wolves.
“Everyone in my grade, at least, says it in a way where they’re like the alpha of the pack,” Alta said. “If you’re trying to say you’re dominant and you’re the leader, you’ll call yourself ‘sigma.’”
In a TikTok video posted in October, Philip Lindsay, a special-education math teacher in Payson, Ariz., listed a few terms he had been hearing in the classroom, including Fanum tax and gyat. “Which does not mean ‘get your act together,’” Mr. Lindsay, 29, said in the video, which has since been viewed over four million times.
His students tried at first to make him believe that gyat was an acronym that stood for “go you athletic team,” he said in an interview. He recently had to explain gyat’s real meaning to a colleague whose students had convinced the teacher to display the word in the classroom.
Mr. Lindsay said the new words struck him as more “meme-like” than earlier slang terms. He added that he believed they were “driven mainly by social media, TikTok specifically.”
Gen Alpha is still being born, according to demographers. Its birth years span from 2010 to 2025, said Mark McCrindle, a generational researcher in Australia who coined the name Gen Alpha several years ago.
Online, members of Gen Z have begun to realize they are no longer the new kids on the digital block — and that Gen Alpha might be coming for them, in the same way that they had once gone after millennials.
Anthony Mai, a TikTok creator with a large following, recently posted a video of himself wearing a comically deadpan expression as the Gen Alpha-slang song played. “Gen Alpha is making their own memes now,” he wrote in a caption. “It has begun. We are the next cringe gen on the chopping block.”
Intergenerational comedy has become a staple on social media platforms, where creators dramatize the differences between age groups. Skibidi and gyat fit snugly into the memes and video shorts belonging to this subgenre.
“Whenever I think about the linguistic differences between generations, I just think, Are we really going to do this again?” said Jessica Maddox, an assistant professor of digital media at the University of Alabama. “Generational differences and divides have always been played up to some extent, even before the heyday of the internet, but social media really exacerbates them.” She cited “OK, boomer,” a retort popularized online by Gen Z in 2019, as an example.
As Gen Alpha’s slang terms make their way into the wider (read: older) world, the young people responsible for their popularity are ready to move onto what’s next.
“If millennials start saying them, we’ll be like, ‘We’re done with these now,’” Jaedyn said.
Gen Alpha is barely out of primary school. These are all zoomer terms mixed with black slang that’s been around for a lot longer.
old terms mixed with black slang
The story of slang
Yeah Gen Z’s usually considered 1997-2012 (sometimes 2010?), so the oldest gen alphas are like 11.
I’m pretty sure “Rizzler” is a guy who wears a green question mark suit and fights the Bazzman
Nah it was Dark Tron’s name in the smash hit “Tron: Legacy”.
half of this is just gen z slang
It’s Gen Z slang filtering down to 10 years olds, along with some of their own weird stuff.
Aka AVE
Skibidi Toilet is as easy to understand as watching videos of the protracted people’s war between the camera people and the toilet people. Skill issue.
Skibidibi toilet is a weird phenomenon to me, because it feels like something that would’ve been popular a decade ago
Shit is the concept of previous decades having their own identity and distinction, but the aughts through the 20s have all just been indistinguishable going to apply to memes soon?
Come to think of it, Pepe and Wojak have had way too long shelf lives for memes.
As culture becomes more and more homogenised under later stage imperialism to appeal to the biggest target audience possible, the distinctions between each generation are going to get lesser and fewer.
its literally 2013 era gmod videos but people online keep going “wow BACK IN MY DAY, MY slop WAS ACTUALLY SOOOOO MUCH BETTER/SMART!” and they’re like, 20. I’m like 23 and to me both are identical! I mean seriously this is the kind of shit these losers pass off as sacred => https://www.youtube.com/watch?v=3D3Z8eqFIf0 I remember watching this as a child laughing my ass off eating my nutella toast snacks and drinking milk, and I have no nostalgia for this because people keep making these every year, the slop hasnt evolved! It’s embarassing, the lowest form of culture war you could engage with…
2013 era gmod videos
It’s older than that. I remember “nonsense video made in gmod” as a genre from 2008 or so, and as soon as SFM was released that started replacing it as the specific tool used but it was the same “TF2 assets doing lolrandom shit” as ever. Like I remember playing on CS:S servers that had soundbites from viral nonsense gmod videos in their soundboards when I was in college.
Half Life: Full Life Consequences, Gmod Idiot Box, Nope.avi, pootis are all from the same era. Heavy Is Dead is more recent. It’s all the same ADHD humor just with different creators.
As a 20 year old I never came across gmod but I thought youtube poops were the funniest slop imaginable. And when I was like 5 I watched this, my brother thought it was the hilarious but I just had nightmares about it lmao
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
I disagree. Skibidibi toilet is vastly more dystopian than most videos from that era, which was the tail end of “lolrandom XD” that started in the early aughts. Based on tone alone, I would place Skibidibi toilet at least post-2016. I mean, it isn’t really lolrandom compared with actual lolrandom from that era.
Could you elaborate? It has a vague overarching narrative, which is certainly an innovation from the lolrandom stuff from a decade+ ago, but I don’t see how a video series about scatting toilets fighting camera people isn’t still grown from the same soil.
A big part of it is tone. Part of “lolrandom XD” is the “XD.” Skibidi Toilet is just too dystopian.
Here’s early lolrandom XD from the early aughts, a Black Albino animation that was reuploaded onto Youtube: https://www.youtube.com/watch?v=nZMwKPmsbWE
The tone is completely different. It’s entirely flippant on what is essential nuclear holocaust where the vast majority of humanity dies. The tone is “omg what if we all nuked each other lololxDDDD” Using another ancient animation like that Badger song, tonally, it’s basically “omg a bunch of badgers dancing for no reason xD,” “lolol a red mushroom XD how random xD,” and “oh no D: a snaaaaaaaake XD.” Even something like Charlie the Unicorn is mostly just lolrandom XD with a darker ending of the horse having his kidney stolen.
By the early 2010s, “lolrandom XD” humor was beginning to phase out. Stuff like YTP that were once completely random now start to have coherent plots. It also began to lose the “XD.” But even then, I mostly noticed the trend in currently existing YTP scenes, for lack of a better word.
Compare KOTH YTPs:
2010: https://www.youtube.com/watch?v=S9bGVMBMXY0 This is a prototypical YTP. It uses “lolrandom XD” with a lot of the more obnoxious YTP conventions.
2013: https://www.youtube.com/watch?v=iZ8nN6hTnmM This uses various conventions of KOTH YTP, but it really isn’t one. The tone is completely dark and gone are any attempts to be random or even be humorous. It portrays a disturbing picture of Hank Hill.
2015: https://www.youtube.com/watch?v=BcbUFniOjHI (The video was originally released around 2015). This video is close enough to still be a YTP, but there’s a coherent story that isn’t just based on the source material. It’s also fairly dark at places, culminating with Hank Hill killing Dale Gribble and running over his corpse with his pickup.
2013-2014 was when those “Shrek is love, Shrek is life” videos started to appear and when Filthy Frank became more prominent. But even those were mostly just people being edgy. What if beloved fictional character Shrek sodomized some teenager? What if some dude dressed up in a pink suit went around harassing random strangers?
I say post-2016 because of course, 2016 is the year of Trump. A lot of the “edgy for the sake of being edgy” starts to look completely terrible in hindsight. People either quit being edgy, which is what Filthy Frank/Joji did, or dive deep into becoming fashy. But even then, the desire for dark and dystopian works never went away. It stopped being edgy, but it still continued to be dark.
This was the creator of Skibidi Toilet’s most popular video pre-Skibidi Toilet from 2017: https://www.youtube.com/watch?v=yyXUNLr5L9E I’m not as familiar with gmod YTP, but it’s already far removed from “lolrandom XD.” It’s like this unsettling bizarre body horror. I mean, the video ends with a giant Big Smokes head voring CJ. 2020 was when Aamon Animations released his first video which has the same body horror. Here’s a random Youtube channel I follow with this video from 2022: https://www.youtube.com/watch?v=y_0FuLYAYkU. It has the same general “disturbing eldritch horror” vibe that all these videos have. Proto-Skibidi Toilet would be released in December 2022: https://www.youtube.com/watch?v=YUgJDRPDVgw And 2023 is when Skibidi Toilet went viral.
I mostly see Skibidi Toilet as an obvious product of its time. You could argue that it could’ve been release in 2019 or 2021, but not 2013 or even 2016. Even the length of the early episodes is fit for Tiktok, which was released internationally in 2018.
Sorry for the rambling post. I guess I’m just annoyed when people try to make it out to be something that would’ve been released in Newgrounds way back in the day.
I found YouTube links in your comment. Here are links to the same videos on alternative frontends that protect your privacy:
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I am 90% sure the entire reason teenagers develop slang is so I don’t understand it. Also there is nothing more embarassing than an adult trying to keep up with teenage slang
i gotta keep up with it to embarrass other people. embrace your oldness
If you’re between 30 and 40 years old, you are the perfect age to play teenagers in American movies
not hard to embarrass a teenager they are all extremely insecure
“OFQ - in the pert slap buffo. Right?”
“Yeash flurpt. Grob a dob flurt a push.”
A few momments later…
“Is usernamesaredifficul finally out of earshot?”
“Yeah. I feel so stupid when we do that.”
“We gotta do what we gotta do.”
“Oh, shit. He’s headed back this way.”
“Nersh a pie brodyack…”
well not me personally although that would be pretty funny
Once you reach this age you have to stop internalizing that embarrassment. Is some old person talking about rizzing up their wife mad cringe? Yeah, but only for the young people who have to hear it.
The trick is to know it and give the children a withering stare of contempt every time they use a word that Chaucer didn’t invent.
My 12 year old tells me that these days “to brexit” has become football slang for making a rough tackle. NPC is a common insult and trashy girls are described by a term that can best be described as “stomper chicks”.
is NPC supposed to mean basic lol?
i’m getting slangmogged by these children
i am perversely delighted that zoomers are going to experience the joy of keeping up with internet slang taking conscious effort
Age; It Will Happen To You
Given the alpha kids are using formats and styles similar to the ones zoomers use so far, it’s just a context clues translation game for now. It’ll get harder when they are graduating high school and make some weird-ass shit, and I’ll have lost it by the next generation.
deleted by creator
Every time I hear about slang, my brain just immediately goes to this
Quit jiiiiiving me tuuurkey
Nobody knows the band Grand Funk?
The wild shirtless lyrics of Mark Farner?
The bong-rattling bass of Mel Schacher?
The competent drum work of Don Brewer?
Oh man!
Did someone just up and decide that every generation following X is going to be named after the next letter in the alphabet?
Basically, yes. Like with so many other insane details of western societies, the culprit is marketing.
I feel like these are just temp names until something generation defining actually happens. Gen alpha will get some new name referencing ww3 soon
Same with how millennials used to be called Gen Y I guess
just when i learned what bussin and no cap actually mean, theyve gone and added more.
These are 13 year olds. They’re young gen Z.
A group of mid-level managers has workshopped the next trend at an away day at a shit spa hotel and decided they can somehow market and financialise gen alpha already. Outright failing to understand that previous generations were not the trends that were contemporaneously popular.
I was thinking that too. Arguably, no one cited in this article is gen alpha.
“I don’t like,” Tariq, 8, said of the series. “It creeps me out. Every time I go to the toilet, I just want to get it quick done.” Tariq, who lives in New York State and is known online as Corn Kid, said he was not familiar with the other terms.
Corn Kid’s got no rizz
Wow Gen alpha already developing their own ironic, barren desert of a culture, really beautiful to see
Language develops as it has always done and as it will always do, which is confusing and enraging old people. More at 11.