Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Have you seen the way those hipsters guzzle PBR? Do you really think it tastes any better than Budweiser? Image is EVERYTHING when you’re selling cheap beer. Budweiser could have cemented its place as a progressive all-inclusive all-american beer. Instead they gave in to the bullies, an act that no bully can respect.
PBR has a very distinct flavor. Its not great but its fine.
The best thing about a PBR is, if you don’t finish it… oh well
It goes really well with tortoise shell glasses and a beard. 🙄
Selling hipsters on a basically dead beer like PBR would be easier than getting them to drink the most mainstream of beers.
I don’t think hipsters have been into pbr for like ten years, but it’s possible I’ve just aged out of hipster circles.
Hipsters aren’t really A Thing any more. Sure there are people who still act like that about stuff, but I don’t really see anyone making it their whole personality any more. It’s gone back to individual niches.
It’s more of “if you want a dirt cheap beer and theoretically could be a hipster”. Like I drink it when I’m looking for something cheaper than a local ale/lager and not liquor. It’s ok. Light beer is rarely worth it to me though. It’s too flavorless, if I want something with that few calories I just get whiskey
We’re all about Pliny out here. I don’t know if I can afford to be a hipster anymore tho
PBR is absolutely more tolerable than bud light. It’s a hair better than bud heavy but only because I’m not a big fan of rice adjuncts. I promise you if you put bud light and PBR in blind taste tests the vast majority will tell you they are different. I guarantee you I could tell you which is which 100% of the time. Bud heavy… I feel confident I could tell the difference but it would definitely be closer.
That’s irrelevant and a straw-man argument anyway. I never said or believed that the two beers were indistinguishable. They’re both cheap and awful in their own unique ways, but they are both on the same level of quality TO MYSELF and probably many others. I can tell the difference between Coke and Pepsi in a blind taste test also, but that doesn’t mean I think one is better than the other.
Whew lad I was just having a fun talk about beer. I wasn’t challenging your authority or saying you can’t have opinions or whatever.
Why would they do that when it’s already firmly-cemented amongst a demographic of the complete opposite, and they have 392846 other beer brands to experiment with?