Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • BolexForSoup@kbin.social
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    11 months ago

    PBR is absolutely more tolerable than bud light. It’s a hair better than bud heavy but only because I’m not a big fan of rice adjuncts. I promise you if you put bud light and PBR in blind taste tests the vast majority will tell you they are different. I guarantee you I could tell you which is which 100% of the time. Bud heavy… I feel confident I could tell the difference but it would definitely be closer.

    • ElderWendigo@sh.itjust.works
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      11 months ago

      That’s irrelevant and a straw-man argument anyway. I never said or believed that the two beers were indistinguishable. They’re both cheap and awful in their own unique ways, but they are both on the same level of quality TO MYSELF and probably many others. I can tell the difference between Coke and Pepsi in a blind taste test also, but that doesn’t mean I think one is better than the other.

      • BolexForSoup@kbin.social
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        11 months ago

        Whew lad I was just having a fun talk about beer. I wasn’t challenging your authority or saying you can’t have opinions or whatever.